The Challenge
Design an app from scratch to help mining companies reduce fuel costs by encouraging safer, more efficient driving behaviors.
Mining company wanted to reduce fuel costs by encouraging safer, more efficient driving behaviors. Drivers needed motivation to change habits built over years—and the solution needed to feel rewarding, not punitive.
What I Did
Conducted interviews with drivers to understand their relationship with their vehicles
Researched gamification mechanics from racing games and tracking apps
Designed point system, badges, and leaderboards
Created clear data visualization for driving patterns
Built intuitive navigation and map integration
Main tasks
Conceptualization & Brainstorming
Wireframing
Design system & component creation
Content strategy
Gamification Integration
Researched racing games and tracking apps to inspire the incorporation of gamification elements like points, badges, and leader-boards incentive driver performance improvement.
Understanding existing behaviors and motivations is crucial when designing gamification. Rather than forcing new habits, I built on the pride and competitiveness drivers already felt, making fuel efficiency a natural extension of their work identity.
Insights into the drivers world
Interviewed mining truck drivers in order to understand their context & which gamification aspects already existed in their work.
Gathered insights into truckers relationship to their vehicles and work environment.
Key Insight: Drivers already had pride in their vehicles and routes—they just needed visibility into their performance and friendly competition to make fuel efficiency engaging.
Results
Prototype gained stakeholder approval and funding
Product gained traction in mining industry
Successfully combined behavioral psychology with practical utility
Key Takeaway
Gamification works best when it aligns with existing motivations. By understanding what drivers already cared about—their skills, their routes, their performance—I created a system that made fuel efficiency feel like recognition of excellence rather than an obligation.
